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Advertising on a social media platform is one thing, but leveraging its hidden features to engage with your consumers is a completely different thing.
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#Bacardi USA smartly used YouTube and its keyboard shortcuts to create a Beat Machine for the song 'Make it Hot', where users could play with the sound, remix it as per their own liking and create their own customized version with different effects.
It is a great example of experiential marketing where consumers are engaging and interacting with the brand, feeling like musicians and sound artists through the hackvertising approach that Bacardi has taken.
Check out the video to see what can be done through this hack.
Video Credit: Bacardi USA
#brand hashtag#marketing hashtag#experiential hashtag#kunalviews hashtag#communications hashtag#music hashtag#socialmediamarketing
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