INDEPENDENCE DAY - LIBERTY

This year, India celebrated its 73rd year of Independence on 15th August with the hope and promises of the nation progressing further and taking another step in becoming a super #economy. This means change for the better. A nation only changes when its people change and their mindset evolves. These can be small or big changes, verbal or non-verbal changes, behavioural or attitudinal changes. Here is a powerful ad by Liberty on this Independence Day that makes you pause and reflect. The voiceover by Piyush Mishra does justice to what is being said. I also like the wordplay and the use of the brand name to talk about Azadi - Liberty. The video will surely get buzz, eyeballs and earned media. It is already being shared on #socialmedia. Not sure how much of that would translate into #sales, but sometimes brands need #salience to come back into the consideration set.

#advertising #communications #kunalviews #brands #momentmarketing #contentmarketing #earnedmedia