If you are a book reader, you know that #books make us travel, giving wings to our imagination and perspectives to our thoughts.
Lectura, a book store in Bolivia wanted to show people the power of reading. So they launched a print #campaign showing passports with visa stamps. The visa stamps did not belong to countries but rather to the titles of different books!
Pay attention to the titles on each passport and notice how smartly the three passports are meant to attract three different reading segment of customers - kids, teens and adults.
I like the subtlety with which each ad ends - Go travel.
No comments:
Post a Comment
Please leave your comments. I will really appreciate your feedback.