KITKAT - AN ORIGAMI BREAK!

#KITKAT has announced plans to replace its plastic wrappers with recyclable paper wrappers in Japan, which can then also be turned into #origami creations.

Having worked on this iconic #brand for six years, I can say that this is a great initiative for a number of reasons:

 By replacing plastic with paper, #Nestle is staying true to its #sustainability commitment in tackling a world-wide problem.

 Through origami, KITKAT is becoming an even more integral part of the Japanese culture, which is the biggest market for the brand. KITKAT sounds similar to the Japanese words Kitto Katto, which translates to ‘You will surely win’ - the reason the brand has become so close to Japanese hearts.

 This launch is yet another extension of the brand and its #purpose of doing good for the planet and for individuals and families.

 It allows the brand to stay true to its positioning of ‘Have A Break, Have a KITKAT’ because now, consumers can have a break while eating a KITKAT and even after that once the #chocolate has been consumed.

https://www.independent.co.uk/life-style/food-and-drink/kitkat-japan-nestle-plastic-packaging-paper-wrapper-origami-cranes-waste-a9057356.html

#FMCG #CPG #innovation #packaging #kunalviews #recyle #sustainable #marketing 

Nespresso Capsules : Second Life

Sometimes you do not need a voice-over or text to tell a story. The visuals do the job quite well!hashtag

#Nespresso brought in a coffee revolution when it introduced coffee capsules in the late 80s and early 90s. These capsules were made of aluminium, and, with the growing awareness of environment conservation and hashtag#sustainability, consumers started asking questions on the recycling of the discarded capsules. As a result, Nespresso introduced #recycling programmes in many different countries and launched a sustainability programme - 'The Positive Cup'. It then went a step further when it partnered with the stationery brand Caran d'Ache and launched a limited edition pen collection made from recycled aluminium coffee capsules. These pens were designed to remind consumers of the infinite durability of aluminium which can be re-melted and reused again and again. This is a perfect example of giving a product a second life.

                                                             Video credit: Caran d'ache

hashtag#marketing #environment #reuse #recyle #reduce #kunalviews #sustainable #innovation #nestle #idea #solutions

PEPSI TO SELL WATER IN CANS!

Starting 2020, #Pepsico will start selling drinking water in cans instead of #plastic bottles as part of its attempt to cut down on plastic. Initially, these cans will be sold at restaurants and stadiums before being extended to other places. hashtag#Aluminium cans generally contain more reused material than plastic bottles, and consumers are more likely to recycle them. While 67% of aluminum cans get recycled, 91% of plastic does not. They’re also less likely to float away in the ocean. We will be seeing many other companies also announcing different solutions to tackle the plastic menace. Some of them have already started good work on this front.

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   #innovation #pepsi #aquafina #brand #sustainability #plasticpollution #planetearth #packaging #recycling