LEGO + SUPER MARIO = DOUBLE EXCITEMENT!

The sole objective of a teaser video is to get people excited about the final product. This new video from two iconic companies - the LEGO Group and Nintendo does exactly that.

Yesterday, the two companies announced their partnership in launching a new product - Lego Super Mario that will be hitting the stores later this year.

As per their press release, 'Neither a video game nor a traditional LEGO brick-based set, LEGO® Super Mario™ is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before.'

However, I feel that this new launch will also get all those adults excited who spent hours in their childhood, either being Super Mario and rescuing the princess or using Lego to give wings to their imagination.

I must say that those sound effects brought back so many memories and a gush of nostalgia! Looking forward to what this partnership entails.

COCA COLA TIC TAC

The Coca-Cola Company and Ferrero have come together to launch #Coke flavoured Tic Tac in 70 markets globally! 

Although a licensed deal, this launch marks Coke's first foray into the mint category. The launch will be supported with an integrated marketing communications #campaign across TV, print and social media. This is an example of two iconic #brands coming together and using their individual distribution muscle and consumer base to reach out to more people and more channels, driving their brand equity and boosting their revenues beyond the core. 

It will be interesting to see how Pepsico reacts to this and how the existing confectionery players respond to such a launch!

                                                #FMCG #CPG #kunalviews #innovation

LAVAZZA AND PEPSICO RELEASE ICED COFFEE

hashtag#Pepsico and #Lavazza have formed a strategic partnership and launched ready-to-drink iced #coffee in 100% recyclable cans in the UK market, starting with the #Wimbledon first. The partnership will be doing many more #innovations in the future and will be entering new markets as well. It is interesting to note that two potential competitors have joined hands. It is a WIN-WIN for both the companies, as well as the consumers.
Here are my observations: 1. The packaging is premium and cool and it has no mention of Pepsi on the front of the can, making consumers more likely to pick up the can as it comes from Lavazza.
2. This partnership gives the distribution muscle to Lavazza to enter new markets and channels.
3. In the beverages business, Pepsi can diversify and expand its portfolio beyond the colas and use the expertise of Lavazza to launch good quality coffee.

ashtag
                                        #FMCG #CPG #innovation #launch #recyclable