COCA COLA POINTS OUT RECYCLING BINS!

One of the consumer insights is that consumers would #recycle more if they knew the location of the recycle bins.

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#Coke used this finding and partnered recently with #Publicis Italy to do billboards across a few countries of Europe and turned their iconic swirls into fingers that point people to the nearest recycle bin. 

This is a great example of turning insight into execution in an innovative and effective way. It also shows the power and strength of the brand and its visual properties to be able to do such outdoor advertising without showing the product or a big logo.

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