THE LAST MILE

#Volkswagen Beetle is an icon in the world of automobiles. Also known as The Bug, it has been winning the love of fans across the world for decades. Every time a Beetle hits the road, it turns heads and people want to check out the person behind the wheel.

Not only is it famous for its car model, but also popular for its campaigns like Think Small and Lemon.

Now, after 70 years, the #Beetle is finally retiring and the car is signing off with a nostalgic ad film 'The Last Mile' built on the soundtrack of The Beatles - Let It Be, an acknowledgement of the fact that the Beetle appeared on the album cover of Abbey Road.

The ad also shows artist Andy Warhol to thank him for the painting that he created of the car.

All of these incidents and events played a great role in making the Beetle brand as iconic and as loved as it is today and an integral part of the culture in many countries.

A huge investment like this for a brand that will not be sold anymore is yet another example of how special this car and this brand was to all the people behind it.

Enjoy this beautiful tribute. 

DON'T PRETEND

This is such a cheeky yet witty print campaign from Volkswagen AG in Turkey. 

Look at the two images closely. The people in the ad look seriously working, whether it is school or office. However, if you pay close attention, the boy has the pencil upside down and the woman is playing a computer game. 

I really like the closing lines - Ours don't pretend, they actually work. Volkswagen Genuine Parts.

Instead of using automobile visuals, they have chosen visuals unrelated to their industry and yet give a clear and strong message.

Good job by their creative agency DDB, Turkey.