THE LAST MILE

#Volkswagen Beetle is an icon in the world of automobiles. Also known as The Bug, it has been winning the love of fans across the world for decades. Every time a Beetle hits the road, it turns heads and people want to check out the person behind the wheel.

Not only is it famous for its car model, but also popular for its campaigns like Think Small and Lemon.

Now, after 70 years, the #Beetle is finally retiring and the car is signing off with a nostalgic ad film 'The Last Mile' built on the soundtrack of The Beatles - Let It Be, an acknowledgement of the fact that the Beetle appeared on the album cover of Abbey Road.

The ad also shows artist Andy Warhol to thank him for the painting that he created of the car.

All of these incidents and events played a great role in making the Beetle brand as iconic and as loved as it is today and an integral part of the culture in many countries.

A huge investment like this for a brand that will not be sold anymore is yet another example of how special this car and this brand was to all the people behind it.

Enjoy this beautiful tribute. 

2020 ROGER FEDERER COIN

If you are a tennis fan, enthusiast or aficionado, then chances are that you love Roger Federer or admire his achievements. 

He is often hailed as G.O.A.T (Greatest of All Time) because of his consistency, longevity, passion, humility and hunger for more. With 103 tour-level titles, including 20 Grand Slams to his name, it is hard to debate that at all. 

The Swiss Government tends to agree too. In honor of his achievements, they have done something unusual. 

It is for the first time in history that a living person will be immortalized on a Swiss coin: Roger Federer! 

Swissmint, the official mint of the Swiss government, will be producing a special silver coin bearing Roger Federer's name and face. The heads side of the coin shows #Federer playing a one-handed backhand.

The denomination of this coin will be 20 CHF =~20 USD. It is a limited edition and a total of 55,000 such coins will be released. 

The coin went on sale from Dec 2nd. As soon as Federer posted the link himself, the website got 2.5 million hits and crashed a few times. 

In May 2020, the Swiss mint will be releasing a Roger Federer gold coin with a 50-franc denomination as well. 

Now if that does not define #success and #legacy in capital letters, then what does?