In the current world of noise and clutter, it's always a challenge for #brands to get the attention of their target audience.
Every marketer keeps thinking of new ways of reaching their consumer through their advertising and #communication. Now what if you start incentivising people to watch your ads across the different platforms? That is exactly the idea behind #Samsung Microcodes.
This is an initiative in Australia where, Samsung Australia has hidden codes in their ads around the country to celebrate the launch of the Galaxy S20. These codes are extremely tiny and could be hidden in their TV ads, posters, online ads, mobile ads or any other #advertisement that they roll out. The first one to find a winning code gets a free Samsung Galaxy S20 Ultra 5G!
Such a creative way to engage people, get them to pay attention to every ad on every platform and also build excitement for the new launch!
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