Mercedes CEO Dieter Zetsche retired two days back on 22nd May.
To mark the occasion, #BMW came out with a brilliant piece of advertising that begins with the lines 'The Last Day' and it features a lookalike of Dieter Zetsche - along with his trademark moustache. The ad seems quite emotional, showing Zetsche bidding farewell to his employees and heading home, and then comes the surprise at the end, where BMW displays great wit, sass, humour and of course respect. In a time, where name calling has become the norm, especially in the political spectrum, it is great to see businesses and companies displaying so much #class, #dignity and #respect.
A big salute to BMW for pulling this one off. Very well played.
To mark the occasion, #BMW came out with a brilliant piece of advertising that begins with the lines 'The Last Day' and it features a lookalike of Dieter Zetsche - along with his trademark moustache. The ad seems quite emotional, showing Zetsche bidding farewell to his employees and heading home, and then comes the surprise at the end, where BMW displays great wit, sass, humour and of course respect. In a time, where name calling has become the norm, especially in the political spectrum, it is great to see businesses and companies displaying so much #class, #dignity and #respect.
A big salute to BMW for pulling this one off. Very well played.
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