How eye-catching is a name and line like that! It is bound to stop you in your tracks when you come across a brand name like that in the aisles of your grocery store. Then you realize that it is not a can of beer but rather a can of water!
Liquid Death is a brand that has been launched by a Silicon Valley start-up and it has been gaining the interest of lot of investors. I am not surprised as it ticks many boxes:
1. The packaging is bound to disrupt the market which has always seen packed water in a certain style.
2. Coming in an aluminum can rather than a plastic bottle seems like a right step in a world that is becoming more and more conscious of the environment.
3. The brand name is quite catchy, and the font reminds you of a metal band, which is not a surprise, as the founder Mike Cessario happens to be a former drummer.
4. The can looks as good or even better than the regular beer cans, so even if you do not drink beer while your friends do, you would not mind ordering Liquid Death and enjoying with your friends.
Water has never looked so cool!
Liquid Death is a brand that has been launched by a Silicon Valley start-up and it has been gaining the interest of lot of investors. I am not surprised as it ticks many boxes:
1. The packaging is bound to disrupt the market which has always seen packed water in a certain style.
2. Coming in an aluminum can rather than a plastic bottle seems like a right step in a world that is becoming more and more conscious of the environment.
3. The brand name is quite catchy, and the font reminds you of a metal band, which is not a surprise, as the founder Mike Cessario happens to be a former drummer.
4. The can looks as good or even better than the regular beer cans, so even if you do not drink beer while your friends do, you would not mind ordering Liquid Death and enjoying with your friends.
Water has never looked so cool!
#packaging #startup #siliconvalley #marketing #brand
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