NEVER UNDERESTIMATE THE POWER OF A LOGO

Lacoste gives us that lesson in an absolutely brilliant and creative way by changing its iconic crocodile logo to other animals!

Why?
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#Lacoste has done a 3 year partnership with the International Union for Conservation of Nature (IUCN) and launched 'Save Our Species' campaign with the objective of raising awareness of endangered species and those animals’ dwindling numbers. 

In order to make people sit up and notice, Lacoste changed its crocodile #logo to the logos of the endangered species like The Burmese Roof Turtle, The Javan Rhino, etc. and started selling those polos in their stores last year. The response was phenomenal and all the inventory got sold out very quickly. 

This year again, they have replaced the logo on their white polos with a different set of 10 endangered species. These polos will be available across 9 cities worldwide. The number of T shirts made for each species is equal to the remaining population of that species that still exists on the planet. 

The profits from this sale will go to the IUCN for their work in protecting the species.

Such a simple idea, and yet such a powerful impact!

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