Friendship Day - Beyond Humans

This year, Friendship Day was celebrated in many parts of the world either on 30th July or on the first Sunday of August. Irrespective of the date, there were #brands who came up with their own videos and social media posts to be a part of the conversation. 

One piece of work that really stood out for me was a short and lovely video from Sony BBC Earth. Staying true to what their channel is all about, the video captures beautiful moments between humans and animals and ends with the lines:

Life is beautiful when you're friends with nature. Happy Friendship Day. 

I hope you enjoy this video as much as I did.

NEVER UNDERESTIMATE THE POWER OF A LOGO

Lacoste gives us that lesson in an absolutely brilliant and creative way by changing its iconic crocodile logo to other animals!

Why?
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#Lacoste has done a 3 year partnership with the International Union for Conservation of Nature (IUCN) and launched 'Save Our Species' campaign with the objective of raising awareness of endangered species and those animals’ dwindling numbers. 

In order to make people sit up and notice, Lacoste changed its crocodile #logo to the logos of the endangered species like The Burmese Roof Turtle, The Javan Rhino, etc. and started selling those polos in their stores last year. The response was phenomenal and all the inventory got sold out very quickly. 

This year again, they have replaced the logo on their white polos with a different set of 10 endangered species. These polos will be available across 9 cities worldwide. The number of T shirts made for each species is equal to the remaining population of that species that still exists on the planet. 

The profits from this sale will go to the IUCN for their work in protecting the species.

Such a simple idea, and yet such a powerful impact!

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