GO FETCH

Humour has a very important role to play in advertising. It has the ability to reach people and give them the message in a very simple and easy way.

Humour can also be quite tricky. It does not work for all brands and all categories. Moreover, marketers have to be very careful in selecting the right kind of #humour that does not disgust or offend their consumers but rather makes them laugh.

Agencies and marketing people also have to evaluate their brands with a sharp lens and see whether humour fits the brand personality or not. Otherwise, even the funniest ad will not help in building your brand equity.

Here is an example of a brand that has used humour well. US based dog biscuit brand, Milk-Bone has come up with a series of funny ads, talking about the importance of having a dog as a pet and then how Milk-Bone can make it even more fun.

I am sharing the tortoise film below that gives the message in crisp 15 seconds.

You can also see the other ads here: 

https://lnkd.in/ejM3A5r 

https://lnkd.in/e2SR-gc

Friendship Day - Beyond Humans

This year, Friendship Day was celebrated in many parts of the world either on 30th July or on the first Sunday of August. Irrespective of the date, there were #brands who came up with their own videos and social media posts to be a part of the conversation. 

One piece of work that really stood out for me was a short and lovely video from Sony BBC Earth. Staying true to what their channel is all about, the video captures beautiful moments between humans and animals and ends with the lines:

Life is beautiful when you're friends with nature. Happy Friendship Day. 

I hope you enjoy this video as much as I did.

PET OWNERS - A GADGET YOUR PETS WILL LOVE!

Pet owners may not always have the time to play with their pets but that should not stop pets from enjoying their play time. That is how the idea for #iFetch started for Grant in 2013. Tired of playing with his pet, Grant thought “What if we made something that could throw the ball for Prancer so I can finish my homework?” and started building iFetch. Since then, the iFetch has received international attention and won numerous awards, including “Best New Product” in 2013 at SuperZoo. 

Happy #pets results in happy pet owners. A simple yet effective #innovation like iFetch helps in achieving that. A gadget that every pet owner must have!

hashtag                                                         Video source: goiFetch

                                             #technology #toys #dogs #idea #creativity #gadget