GO FETCH

Humour has a very important role to play in advertising. It has the ability to reach people and give them the message in a very simple and easy way.

Humour can also be quite tricky. It does not work for all brands and all categories. Moreover, marketers have to be very careful in selecting the right kind of #humour that does not disgust or offend their consumers but rather makes them laugh.

Agencies and marketing people also have to evaluate their brands with a sharp lens and see whether humour fits the brand personality or not. Otherwise, even the funniest ad will not help in building your brand equity.

Here is an example of a brand that has used humour well. US based dog biscuit brand, Milk-Bone has come up with a series of funny ads, talking about the importance of having a dog as a pet and then how Milk-Bone can make it even more fun.

I am sharing the tortoise film below that gives the message in crisp 15 seconds.

You can also see the other ads here: 

https://lnkd.in/ejM3A5r 

https://lnkd.in/e2SR-gc

ENGAGE YOUR AUDIENCE!

One of the biggest challenge that any presenter faces is that of an uninterested audience, who is busy looking on their phones, not listening to the speaker or giving them any attention.
Flight crews face a bunch of such audiences on a daily basis and yet they have to go about doing their jobs. 

So what do you do to get your audience to pay attention to you? You engage them, surprise them, present them the same information in a very different and distinct manner and get them all to pay attention! That's exactly what this #crew member from West Jet has been doing, not only today but for many years now. The video shared below has been getting quite popular on #socialmedia since the last few days, and it is a great lesson for any presenter on how to win your #audience using the power of #humour.

Enjoy a few laughs this weekend!

                                                 #presentation #engagement #attention