Humour has a very important role to play in advertising. It has the ability to reach people and give them the message in a very simple and easy way.
Humour can also be quite tricky. It does not work for all brands and all categories. Moreover, marketers have to be very careful in selecting the right kind of #humour that does not disgust or offend their consumers but rather makes them laugh.
Agencies and marketing people also have to evaluate their brands with a sharp lens and see whether humour fits the brand personality or not. Otherwise, even the funniest ad will not help in building your brand equity.
Here is an example of a brand that has used humour well. US based dog biscuit brand, Milk-Bone has come up with a series of funny ads, talking about the importance of having a dog as a pet and then how Milk-Bone can make it even more fun.
I am sharing the tortoise film below that gives the message in crisp 15 seconds.
You can also see the other ads here:
