The Mayor of London, Sadiq Khan launched a campaign #LondonIsOpen in 2016 to show the residents of London as well as the world how open and welcoming London is and how there is no place for discrimination, irrespective of whichever country you come from.
Now, with #Brexit bringing in so much of uncertainty around the future of UK and its association with the European Union, there were concerns that people had regarding how open and welcoming London would be after Brexit.
To assure people about London, the Mayor continued with the campaign and this year came out with a video that is bold, edgy, creative, fun and all the other things that you would associate with London as a city.
The visuals are nice, the lyrics are peppy and overall it gives a very strong and positive feeling about London.
#tourism #communication #advertising
Now, with #Brexit bringing in so much of uncertainty around the future of UK and its association with the European Union, there were concerns that people had regarding how open and welcoming London would be after Brexit.
To assure people about London, the Mayor continued with the campaign and this year came out with a video that is bold, edgy, creative, fun and all the other things that you would associate with London as a city.
The visuals are nice, the lyrics are peppy and overall it gives a very strong and positive feeling about London.
#tourism #communication #advertising
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