TODAY AT APPLE

When you are #Apple, you are not in the business of selling products, you are in the business of selling an experience. The question is that once you have opened hundreds of stores all around the world, how do you keep generating footfalls continuously, not only from your existing customers but also from your potential customers? By offering them new experiences in the retail stores! 'Today at Apple' is a series of creative and educational programs that take place at the Apple stores, designed to inspire customers to learn new skills and take their passions further. Launched in 2017, this simple yet effective activation strategy ensures that people keep coming back to the stores to learn, to play and to form a stronger emotional bond with Apple, which is the ultimate goal of every brand. This case study won the Brand Experience & Activation Grand Prix at #CannesLions last year.

                                    #activation #brand #marketing #retail #strategy #Cannes