What powerful lines to end an ad like this!
Of course, it has to be #Nike, but here are the details that make it more important: This ad from South Africa features athtlete Caster Semenya, who is a 2016 Olympic gold medallist at the 800m events. In 2009, when she won the World Championships, questions were raised about her sex, resulting in her having to stay out of competition for eight months till everything got cleared. It was not easy after that as there were more controversies hampering her training quite regularly. But, she did not give up and she came back with a bang! On 16 April, 2016 Semenya became the first person to win all three of the 400 m, 800 m, and 1500 m titles at the South African National Championships, setting world leading marks. On 20 August, 2016, she won the gold medal in the women's 800 metres at the Rio Olympics with a time of 1:55.28.
This ad won a #CannesLions Bronze this year for the agency Wieden Kennedy Amsterdam and there is no surprise why.
Of course, it has to be #Nike, but here are the details that make it more important: This ad from South Africa features athtlete Caster Semenya, who is a 2016 Olympic gold medallist at the 800m events. In 2009, when she won the World Championships, questions were raised about her sex, resulting in her having to stay out of competition for eight months till everything got cleared. It was not easy after that as there were more controversies hampering her training quite regularly. But, she did not give up and she came back with a bang! On 16 April, 2016 Semenya became the first person to win all three of the 400 m, 800 m, and 1500 m titles at the South African National Championships, setting world leading marks. On 20 August, 2016, she won the gold medal in the women's 800 metres at the Rio Olympics with a time of 1:55.28.
This ad won a #CannesLions Bronze this year for the agency Wieden Kennedy Amsterdam and there is no surprise why.
No comments:
Post a Comment
Please leave your comments. I will really appreciate your feedback.