THE ECONOMIST

Advertising of The Economist magazine is known for its intellect, wit and use of less words.

They want to reflect in their #advertising the same level of intelligence that they expect from their readers. 

Here is yet another example of their style of communication.

RAIN RAIN GO AWAY!

Car brand #Lexus recently launched their rain-sensing automatic windshield wipers in the market of South Africa. Such automatic windshield wipers are not new in the #automotive industry but the company wanted to show its effectiveness to potential car buyers in the markets of South Africa. 

So their ad agency M&C Saatchi came up with a witty print campaign where they put up some very popular rain songs in their ads but removed the word 'rain' from the lyrics of each of these songs to demonstrate the effectiveness of their wipers. 

Very smart and gives out the message clearly.