RAIN RAIN GO AWAY!

Car brand #Lexus recently launched their rain-sensing automatic windshield wipers in the market of South Africa. Such automatic windshield wipers are not new in the #automotive industry but the company wanted to show its effectiveness to potential car buyers in the markets of South Africa. 

So their ad agency M&C Saatchi came up with a witty print campaign where they put up some very popular rain songs in their ads but removed the word 'rain' from the lyrics of each of these songs to demonstrate the effectiveness of their wipers. 

Very smart and gives out the message clearly.

DON'T STORIES AND DRIVE!

We have always heard the message 'Don't Drink and Drive'. But today, the number of people texting and driving is far more, and it is as dangerous as drunk driving.

#Mitsubishi understood this danger, built on the consumer insight and rolled out a series of print ads in Chile recently. All the ads use the #WhatsApp and other social media and messenger #emoticons brilliantly asking people 'Don't Stories and Drive' because a quick reaction can change your story, for good or worse. 

What makes it even more special is that the company is not showing its product or trying to promote one of its models. There is just a subtle logo on the left hand corner because the objective of this ad is to educate, inform and warn the consumer. 

I really liked this set of ads. How about you? 

                                   #advertising #insight #automotive #print #communication