IKEA LAUNCHES A NEW FONT!

You read that right. hashtag

#IKEA has just released a new font that is inspired by its own sofa collection and aptly called Soffa Sans - The World's Comfiest Font. This was done in response to the various sofa creations that users came up with, using Ikea's sofa planning tool - Vallentuna. Inspired by their #creativity, IKEA decided to launch this font using the same tool.

This font is free to download for all and a total of 1,434 sofas make up this font!

Marcos Tejedor, from IKEA UK and Ireland says:

“We’ve been really enjoying seeing the fun that people are having with our sofas, and the innovative solutions they are creating. Inspired by their creativity, we’ve launched Soffa Sans: the world’s comfiest font. Its modular form and relaxed letter-spacing makes it one of the most versatile fonts out there and we’re looking forward to seeing where it’s used.”

So, are you ready to enjoy working with the comfiest font?

hashtag

#inspiration #idea #font #marketinghashta#idea

hashtaghashtag

DISABLE TO THISABLE

hashtag#Ikea just won the #CannesLions Health & Wellness Grand Prix for their ThisAbles project that was executed in Israel in collaboration with #McCann.
Ikea Israel launched a set of furniture that anyone can download and make using a 3D printer in order to make their products more usable by people with disabilities. A total of 13 ThisAble designs were launched, built on the insight of the struggles that disabled people face in their daily lives. The objective of this project was to democratize design, making it more affordable, more beautiful and most importantly more inclusive. It is a great initiative and something that all other furniture manufacturers should also start thinking and working on. Congratulations to Ikea for the initiative and for winning the Cannes Lions Grand Prix. 

                             #design #innovation #inclusiveness #diversity #creativity #Israel