If you are in a rush and have no time to wait for that warm cup of green tea, but still want to enjoy the benefits, then the answer is here.
Three New York entrepreneurs have come together and launched gluten-free gummies that come infused with #Matcha, giving you the fix of a green tea in a quick and convenient way. This is a good combination of functionality and fun.
Currently available in a few select retail channels in USA (online and offline), the product will be scaled up, depending on the response.
Matcha in a solid format is not something new. Chocolate brand KITKAT has been selling KITKAT Matcha for a few years now in the markets of Japan and Malaysia, and earlier this year, they had also done a Green Tea Matcha launch in Europe. There are other chocolate players also that have been selling a green tea flavour in their portfolio.
With the acceptance of #greentea and matcha becoming more mainstream worldwide, we will continue to see it evolve into multiple products across different markets. The launch of these gummies is one more indication of that trend.
What is your preference? A green tea in its pure form or green tea in a product format like this?
Pic courtesy: Matcha Bears
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