Simple, effective and creative. The print campaign by McDonald's in Uruguay is brilliant.
With the upside down text, the reader will turn the page around and as soon as she does that, she will notice that the time reads right on both sides, even though the time itself is different. The message is extremely clear.
Conceptualized by TBWA\Worldwide, this is yet another example of a lesson in #communication - Do not try too hard. Keep it simple.
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