MCDONALD'S = MOMENT MARKETING

This week (2nd Sept to 8th Sept 2019) #India had three big trending days: 

1. Ganesh Chaturthi - 2nd Sept

2. Teacher's Day - 5th Sept

3. India's big news of the possible landing of a rover on the moon for the first time - 6th Sept

McDonald's India social media handles leveraged all three days to do very effective Moment Marketing. The beauty of each of the posts is that they integrate each post with their product/logo into the message quite smartly and the message is simple enough for everyone to understand.

CHANDRAYAAN-2: BRANDS CELEBRATE THE LAUNCH!

On 22nd July, 2019, ISRO launched Chandrayaan-2, its second lunar mission and the entire country of India celebrated this moment with great excitement! 

A successful landing would make #India the fourth country to achieve this feat after USSR, USA and China! This was clearly the topic that was #trending on all social media platforms yesterday, and brands were quick to latch onto it and make an interesting post out of it. The trick and magic of moment marketing is about taking the trend and integrating it with either your product or your positioning. Not all brands are able to do this. You need quick thinking, creative minds, fast approvals and a bit of risk taking ability. From all the brand work that I saw, I have compiled and put together on a single image, the ones that really stood out for me:
L to R (Top to Bottom) First row: Ford, Amul, Mumbai Indians
Middle Row: Bisleri, Softovac, Vicks, Manforce, Frylo
Last Row: SpiceJet, Mountain Dew, Colgate, Lotus Herbals, Parle-G and Ola

Were there any others that you saw and found amazing?

#momentmarketing #contentmarketing #chandrayaan2 #brands #positioning #kunalviews #opportunitymarketing #trends #moon #isro