WORLD MANUFACTURING OUTPUT

There is a lot of talk around how the world will change, economies would behave differently and how manufacturing output would shift across nations due to various political and economic reasons. 

Now what will happen in the coming months/years is difficult to predict, but what we can surely see is how the world's manufacturing output set-up is today. 

1. 52% of the world's output is concentrated in Asia, coming from 8 countries led by #China at 4t (28% of the world total) followed by #Japan at 1t (7% of the world total).

2. Although, North America accounts for only 18% of the world's output, #USA occupies 16.65% of the world total, coming second after China. 

3. Europe accounts for 22% with #Germany being equal to the next three nations in terms of output.

4. #India occupies the sixth rank and if it wants to grow into a super power, it will have to continue increasing its share further.

NO NEED TO FLY AROUND THE WORLD

In the world of #Instagram and #Facebook, where travel is a passion and aspiration for all, people are flying to faraway destinations much more in this decade than ever before. 

German Rail was feeling the pressure of this as 72% Germans were flying out rather than taking trains within Germany as they felt German destinations were boring.

Here is what German Rail and #Ogilvy did to fix the problem:

1. They identified great locations from around the world and juxtaposed it with a similar shot of a German location next to it to encourage Germans to holiday in their home country.

                                  

2. They used Facebook data and targeted travel enthusiasts interested in those specific destinations on Instagram and Facebook.

3. Through geo-tagging technology and Google Search, they served video ads to the audience, updated with real-time prices, comparing two gorgeous locations (one in Germany and one abroad), detailing the cost of travel from their closest airport to the foreign country.

Results: An increase of 24% in brand revenue. This is a great example of: 

• Using #insights to convert it into an idea.
• Then leveraging #data to sharply target the right audience.
• That ultimately results in #revenues, which is what matters.

So many lessons in this case study!