Healthy and conscious eating is rising with every passing year, every new research and every new study.
Companies - big and small are taking lot of efforts to not only innovate with, but also educate about healthy eating and wholesome ingredients.
Here is another example from a new brand Oath that has launched a range of functional oat milk-based beverages in USA.
These Oath Organic Milk products come with plant protein in flavours that have strong health associations and good taste - matcha chai, turmeric, Indian rose.
These #beverages also include nutritious ingredients like almonds, pumpkin seeds, apple fibre, spices like saffron, ginger, and cardamom to offer various health benefits. All the products are #organic, riding on all the key trends that matter to the consumers in that market.
I believe that the milk segment will continue to see many such innovations and launches as awareness and income rises in more and more economies.
