QUALITIES OF A GREAT MARKETER?

In my opinion, great marketers have two qualities: 1. They are #storytellers. This ability of storytelling allows them to build the brand, its positioning and its functional and emotional benefits in the hearts and minds of customers in a language that connects with the customers, while being true to their brand's purpose. 2. They are #analysts. The ability to analyze trends and data allows them to form strong insights, and then turn those insights into opportunities through innovation or communication. 

Great marketers know very well that good storytelling only helps, when not only does it improve the brand health, but also delivers on the financial metrics that matter. So a great marketer looks at his/her P&L to analyze and drive top line, bottom line and market share as much as looking at the advertising spends, video views and digital KPIs. 

Quite often, marketers get enchanted by the creative side only, which can give them a few minutes of fame but cannot sustain them if the numbers do not come. 

So I strongly believe that a combination of storytelling with analysis is the right mix to become a great marketer.

PicStory : Power

Mahijur Rahman had felt intoxicated with power for the first time at the age of 16 when he was chosen as the Head Boy of his school in a small town in Bangladesh. Suddenly, the students feared him and the teachers respected him. This was not a feeling that he had ever felt before and he enjoyed it a lot.

Now he had to figure out how to hold on to that power. So in college he started participating in the elections and soon became the President of the University. It didn't take long for him to realize that no one is as powerful as a politician holding his chair. Bit by bit, year after year, Mahijur began building his clout and within ten years, he had become a critical member of the ruling party.

His golden opportunity arose when the party president and the running Prime Minister decided to step down due to health reasons. The party chose Mahijur as its face and all his hard work paid off. He won by a landslide and was chosen as the Prime Minister of his country. To Mahijur, there wasn't a high, bigger than this in life, and he relished every bit of it.

Unfortunately, this joy of his was short-lived as ten years in office, and he was shot dead by an individual who didn't agree with his policies and decisions. However, Mahijur had such a big impact on the citizens of Bangladesh in those ten years that they asked a well known artist to put up a wall art right at the border so that Mahijur could watch everyone entering the city.

Even after death, Mahijur continued enjoying his power over his country!

                        Pic details: Clicked on the streets of Porto, Portugal in Sept 2019