That seems to be the message that whisky brand Glenlivet is giving to the world with its new capsule collection.
The Glenlivet Capsule Collection is set of fully #biodegradable pods that can be popped into the mouth for a burst of scotch without the need of a glass or a stirrer. #Whisky connoisseurs are obviously not happy with this, but every new #innovation comes with its set of naysayers.
The smart thing that the brand has done is to keep it as a limited edition to gauge the #consumer response and then decide whether the idea needs to be scaled up or not.
#product #kunalviews #idea
The Glenlivet Capsule Collection is set of fully #biodegradable pods that can be popped into the mouth for a burst of scotch without the need of a glass or a stirrer. #Whisky connoisseurs are obviously not happy with this, but every new #innovation comes with its set of naysayers.
The smart thing that the brand has done is to keep it as a limited edition to gauge the #consumer response and then decide whether the idea needs to be scaled up or not.
