BMW PAYS TRIBUTE TO CEO OF MERCEDES BENZ!

Mercedes CEO Dieter Zetsche retired two days back on 22nd May. 

To mark the occasion, #BMW came out with a brilliant piece of advertising that begins with the lines 'The Last Day' and it features a lookalike of Dieter Zetsche - along with his trademark moustache. The ad seems quite emotional, showing Zetsche bidding farewell to his employees and heading home, and then comes the surprise at the end, where BMW displays great wit, sass, humour and of course respect. In a time, where name calling has become the norm, especially in the political spectrum, it is great to see businesses and companies displaying so much #class, #dignity and #respect. 

A big salute to BMW for pulling this one off. Very well played.

LIQUID DEATH - MURDER YOUR THIRST

How eye-catching is a name and line like that! It is bound to stop you in your tracks when you come across a brand name like that in the aisles of your grocery store. Then you realize that it is not a can of beer but rather a can of water!

Liquid Death is a brand that has been launched by a Silicon Valley start-up and it has been gaining the interest of lot of investors. I am not surprised as it ticks many boxes:

1. The packaging is bound to disrupt the market which has always seen packed water in a certain style.

2. Coming in an aluminum can rather than a plastic bottle seems like a right step in a world that is becoming more and more conscious of the environment.

3. The brand name is quite catchy, and the font reminds you of a metal band, which is not a surprise, as the founder Mike Cessario happens to be a former drummer.

4. The can looks as good or even better than the regular beer cans, so even if you do not drink beer while your friends do, you would not mind ordering Liquid Death and enjoying with your friends.

Water has never looked so cool!

                        

 #packaging #startup #siliconvalley #marketing #brand

SUCCESSFUL LEADERS RELISH ICE!

If you want to establish your leadership presence in your organisation, irrespective of whatever level you are at, then start relishing ice. Yes, ICE:

Make efforts to #Influence Have the ability to #Connect Learn to #Engage Each of these have three behaviours that you should practice. 

You do not have to practice all nine at once. 
Start slowly and enjoy the process.