WITH LOVE FROM AUS

Tourism Australia has come up with a charming and beautiful film that shows the various aspects of Australia - its architecture, its wild life and so much more.

This new ad, made by M&C Saatchi wants to tell the world that Australia will be waiting with open arms, ready to welcome visitors as soon as normalcy returns. 

Enjoy the wonderfully well shot film and put Australia in your travel plans of the future!

WORLD MANUFACTURING OUTPUT

There is a lot of talk around how the world will change, economies would behave differently and how manufacturing output would shift across nations due to various political and economic reasons. 

Now what will happen in the coming months/years is difficult to predict, but what we can surely see is how the world's manufacturing output set-up is today. 

1. 52% of the world's output is concentrated in Asia, coming from 8 countries led by #China at 4t (28% of the world total) followed by #Japan at 1t (7% of the world total).

2. Although, North America accounts for only 18% of the world's output, #USA occupies 16.65% of the world total, coming second after China. 

3. Europe accounts for 22% with #Germany being equal to the next three nations in terms of output.

4. #India occupies the sixth rank and if it wants to grow into a super power, it will have to continue increasing its share further.

FIRST VIDEO CALL

It was just 10 years back when Steve Jobs was on stage and he announced to the world about the possibility of doing a video call on an iphone 4 through FaceTime. 

He then went and demonstrated it by doing a live call. 

Today, 10 years later, a video call just seems like a part of our normal lives and we take it for granted. It has just been here for a decade. That is the power and speed of technology. 

A decade down the line, we might reflect on something else that would become a part of our normal lives. But for now, enjoy this video from the archives that will show you how the vision of a man brought revolution in the lives of all.

Video Credit: CNET

USE IT - STOP THE SPREAD

This is an advertisement created by Zuck & Berg, Armenia for World Health Organization asking people to stop the spread of the virus. 

How? 

Use your brains - Do not panic and do not fall for rumours, fake news or misinformation.

Use soap - Wash your hands frequently.

Such a powerful visual! Well thought through and quite creative. 

THE TRUST EQUATION

Have you ever heard about the #trust equation? The Trust Equation was first introduced in 2000 by David Maister in his book, 'The Trusted Advisor'.

I came across it quite recently and was intrigued by the factors at play in this equation:
Credibility, Reliability, Intimacy and Self-Orientation. 

The more I understood it, the more it became clearer to me that this is an equation that can be used in so many situations:

1. Companies managing a crisis. 

2. Countries tackling a pandemic. 

3. Leaders leading a change management process. 

4. Individuals working on their personal relationships. 

5. Customer service dealing with disgruntled customers.

I am sure there are many other situations where the trust equation can help us move forward in the right way. 

For me, there is one factor missing in this equation and I would add that too. That factor is EMPATHY. I strongly believe that empathy is an important element in building trust. 

I wanted to share this with all of you as well, in case you have not seen or heard about the Trust Equation before.

ZOOM ART GALLERY

Zoom has launched a new art gallery of Zoom backgrounds to add some fun to the meetings, but more importantly , to support artists during this pandemic.

The background art, designed by different artists can be downloaded from a site called Meeting Masterpieces, where people can donate either to the artist or to a charity of their choice.

The project has been launched by New York based consultancy co:collective. The site features work from a diverse array of talented artists. Each background is either a pre-existing piece from the artist or a new custom creation.

Artists can either direct payments straight to their personal accounts, or they can recommend a suggested charity donation.

 

This is a wonderful example of communities coming together to help each other, to uplift each other.

Book Review: Shoe Dog

Just finished reading Shoe Dog, a memoir of Phil Knight, the man behind Nike. It's quite a fascinating read, and Phil has opened his heart and his life to the readers and shared in complete honesty all his mistakes, his fears, his vulnerabilities. This makes you be a part of Phil’s journey rather than reading from a distance about an accomplished person. 

Some interesting facts that you will read in this book are: 

• Phil Knight’s travel to Japan as well as his climb to Mount Fuji.
• How Phil had a shoe selling business for many years before the #Nike brand came into existence. 
• How the name Nike got formed and who was the person behind this name. 
• How the Nike Swoosh logo got made and why Phil decided to go forward with it, despite not liking it much. 
• The way Nike worked on #innovation and how it overtook Adidas and Puma who were giants when Nike was starting out. 
• Phil’s personal life, how he met his wife, his relationship with his parents and his own love for sports. I must say that the last 40 pages of the book are just brilliant and come as the perfect icing on the cake.

CHECK LIST

If are a marketer or an agency that works on a brand and wondering what kind of #marketing you should be doing at this time, then the answer is simple.

You need to be considerate, compassionate and humane.

Put out your brand message, if and only if it helps the receiver in this difficult time, and if you are unsure then this check list from #Ogilvy should help you.