PEPSI TO SELL WATER IN CANS!

Starting 2020, #Pepsico will start selling drinking water in cans instead of #plastic bottles as part of its attempt to cut down on plastic. Initially, these cans will be sold at restaurants and stadiums before being extended to other places. hashtag#Aluminium cans generally contain more reused material than plastic bottles, and consumers are more likely to recycle them. While 67% of aluminum cans get recycled, 91% of plastic does not. They’re also less likely to float away in the ocean. We will be seeing many other companies also announcing different solutions to tackle the plastic menace. Some of them have already started good work on this front.

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   #innovation #pepsi #aquafina #brand #sustainability #plasticpollution #planetearth #packaging #recycling

WORLD'S 100 MOST VALUABLE BRANDS

The infographic below shows the brand value of the 100 most valuable brands in 2019 as released by #Forbes. 

As is evident, it is the tech companies that are ruling the roost in 2019, combining for a total of a mammoth $957 billion in brand value. Other than #Facebook, each of them have grown at a healthy double-digit since the year before. hashtag

#Financial services and #automotive sector are at a distant second and third ranking after #technology, and the traditional and reliable consumer goods sector comes in at the fourth rank.

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#brand #brandvalue #CPG #tech #valuation #billion

WHEN YOU ARE BORN TO DO IT, JUST DO IT!

What powerful lines to end an ad like this! 

Of course, it has to be #Nike, but here are the details that make it more important: This ad from South Africa features athtlete Caster Semenya, who is a 2016 Olympic gold medallist at the 800m events. In 2009, when she won the World Championships, questions were raised about her sex, resulting in her having to stay out of competition for eight months till everything got cleared. It was not easy after that as there were more controversies hampering her training quite regularly. But, she did not give up and she came back with a bang! On 16 April, 2016 Semenya became the first person to win all three of the 400 m, 800 m, and 1500 m titles at the South African National Championships, setting world leading marks. On 20 August, 2016, she won the gold medal in the women's 800 metres at the Rio Olympics with a time of 1:55.28.

This ad won a #CannesLions Bronze this year for the agency Wieden Kennedy Amsterdam and there is no surprise why.

GLOBAL WARMING IS HERE!

I never thought that I would see temperatures in the cities of #Switzerland to be more than the temperatures in the cities of #India! If these aren't the effects of #globalwarming, then what is? Lot of people with power and influence want to ignore this phenomenon and they don't want to believe that our world is changing because of all the greenhouse gas emissions.
The time to act is NOW! Act as an individual, as part of a community, as part of an organization or as part of a country. Do whatever you can to ensure that the generations ahead have a beautiful and sustainable planet to live on.

#climatechange #climatechangeisreal #planetearth

BLOCK OUT THE CHAOS!

hashtag#JBL, the headphone and loudspeaker manufacturing company wanted to make an impact about their noise cancelling headphones. So, in 2017, the ad agency Cheil HongKong created a series of brilliant print ads where they displayed images like crying babies, barking dogs, Donald Trump and Kim Jong-un arguing and showed the impact of their noise-cancelling headphones and how it helps in blocking out all kinds of chaos, even when you are in the middle of it. The layout was quite dramatic, consistent and eye-catching and the illustrations were done in such a way that the empty space between two speaking mouths formed the shape of a headphone. Each character can be seen in a state of peace and bliss despite what is happening around. I just loved their #creativity, wit and messaging.

                                 #advertising #print #communications #marketing

DISABLE TO THISABLE

hashtag#Ikea just won the #CannesLions Health & Wellness Grand Prix for their ThisAbles project that was executed in Israel in collaboration with #McCann.
Ikea Israel launched a set of furniture that anyone can download and make using a 3D printer in order to make their products more usable by people with disabilities. A total of 13 ThisAble designs were launched, built on the insight of the struggles that disabled people face in their daily lives. The objective of this project was to democratize design, making it more affordable, more beautiful and most importantly more inclusive. It is a great initiative and something that all other furniture manufacturers should also start thinking and working on. Congratulations to Ikea for the initiative and for winning the Cannes Lions Grand Prix. 

                             #design #innovation #inclusiveness #diversity #creativity #Israel

TODAY AT APPLE

When you are #Apple, you are not in the business of selling products, you are in the business of selling an experience. The question is that once you have opened hundreds of stores all around the world, how do you keep generating footfalls continuously, not only from your existing customers but also from your potential customers? By offering them new experiences in the retail stores! 'Today at Apple' is a series of creative and educational programs that take place at the Apple stores, designed to inspire customers to learn new skills and take their passions further. Launched in 2017, this simple yet effective activation strategy ensures that people keep coming back to the stores to learn, to play and to form a stronger emotional bond with Apple, which is the ultimate goal of every brand. This case study won the Brand Experience & Activation Grand Prix at #CannesLions last year.

                                    #activation #brand #marketing #retail #strategy #Cannes

COCA COLA POINTS OUT RECYCLING BINS!

One of the consumer insights is that consumers would #recycle more if they knew the location of the recycle bins.

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#Coke used this finding and partnered recently with #Publicis Italy to do billboards across a few countries of Europe and turned their iconic swirls into fingers that point people to the nearest recycle bin. 

This is a great example of turning insight into execution in an innovative and effective way. It also shows the power and strength of the brand and its visual properties to be able to do such outdoor advertising without showing the product or a big logo.

hashtag #cocacola hashtag#outdoor hashtag#advertising hashtag#insight hashtag#consumer hashta#FMCG hashtag

LONDON IS OPEN

The Mayor of London, Sadiq Khan launched a campaign #LondonIsOpen in 2016 to show the residents of London as well as the world how open and welcoming London is and how there is no place for discrimination, irrespective of whichever country you come from.

Now, with #Brexit bringing in so much of uncertainty around the future of UK and its association with the European Union, there were concerns that people had regarding how open and welcoming London would be after Brexit.

To assure people about London, the Mayor continued with the campaign and this year came out with a video that is bold, edgy, creative, fun and all the other things that you would associate with London as a city.

The visuals are nice, the lyrics are peppy and overall it gives a very strong and positive feeling about London.
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                                             #tourism #communication #advertising

NEVER UNDERESTIMATE THE POWER OF A LOGO

Lacoste gives us that lesson in an absolutely brilliant and creative way by changing its iconic crocodile logo to other animals!

Why?
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#Lacoste has done a 3 year partnership with the International Union for Conservation of Nature (IUCN) and launched 'Save Our Species' campaign with the objective of raising awareness of endangered species and those animals’ dwindling numbers. 

In order to make people sit up and notice, Lacoste changed its crocodile #logo to the logos of the endangered species like The Burmese Roof Turtle, The Javan Rhino, etc. and started selling those polos in their stores last year. The response was phenomenal and all the inventory got sold out very quickly. 

This year again, they have replaced the logo on their white polos with a different set of 10 endangered species. These polos will be available across 9 cities worldwide. The number of T shirts made for each species is equal to the remaining population of that species that still exists on the planet. 

The profits from this sale will go to the IUCN for their work in protecting the species.

Such a simple idea, and yet such a powerful impact!

hashtag                                     #marketing #impact #cause #purpose #creativity